Lisa Klein and I were invited to the launch party of Derek Lam’s new fragrance collection at the Angelika Film Center. The crowd was very cool, very downtown, not the usual beauty suspects—and that included us!

What:
• 10 Crosby Street Fragrance Collection: Derek Lam’s new scents
• Fragrance and film: 10 short films created to represent 10 fragrances
• The scents: from musky to floral to a salty wood /amber combination
• The fragrances: created by four IFF Perfumers
• The food: popcorn (truffle, butter and caramelized)

Who:
• The Attendees: actors, designers, fashion types, artists
• The Developer: Robin Burns-McNeill’s new company, Butterfly Beauty
• The Filmmakers: Henry Joost and Ariel Schulman, Supermarché/Moxie Pictures Production.

Here's a trailer that shows clips from each short film, which are named after each fragrance.